Best Ecommerce Website Builder For 2021 | WordPress, Shopify, Squarespace, Wix

Finding the best website builder requires the needs of website owners – the process can be very difficult because there are so many choices from free website design options to simple e-commerce platforms to build a more complex business website. But the growth and complexity of the website building industry also mean that you have more options than ever before, and you can easily find the best website builder tailored to your needs and requirements.

Top selection of editors

It is true that a few favorites have emerged – and those options for top website builders are often a good place to start – but even the previous runners don’t deserve the whole situation. To make it easier for you, we’ve put together all the information you need to make the right decision for the best website builder and get to the fun part of designing your website. We have considered factors including whether the developer offers an SEO tool, a strong customization option, and the strength of the company’s customer support.

Leading website builders are compared

The starting price does not include cheap programs if they are supported by ads. Some vendors offer free first-year domain hosting for some programs as well.

To compile this list, we have researched prices, plans, and features for more than 12 different website builders and reviews from several sites (including PCMag, Wirecutter, WebsiteToolTester, SiteBuilderReport, WPBeginner, and more) to see where it might be possible. consistency. We also tested CNET staff and finally spent time building other test sites using the tools below (if we were no longer members). We focus on categories that not only differentiate one site from another, but what matters to business owners, artists, and creators such as SEO features, easy-to-use website builders, live chat options, available plugins, and customer support.

If at the end of the list, you are unsure of which direction to go with your website structure, we have included a guide below, including key questions you should be asking yourself as you start your online business. Finally, if you already have a website and only need a manager or are interested in building a WordPress site, check out our list of the best web hosting services.

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How to pick the best web designer


Wix is ​​a clear runner in the race for the domination of website builders. It is the largest player with more than 110 million websites built and is proud of its tools, skills, and immense freedom.

Wix incorporates a complete easy-to-use spectrum by providing an AI-fueled automatic website on the other hand (“Wix ADI”) that requires minimal effort from the user, up to Wix Corvid, an open development platform for advanced applications like Javascript, information, and dynamic pages it is data. To enhance your knowledge, we recommend choosing a single path (e.g., Wix ADI, specific templates or layouts from scratch), as it can be difficult to maintain consistency in all your website design, for example, when you start with a template but then decide you want to customize it completely.

Like many competitors in this space, Wix offers a free basic website builder program that allows you to create a free website startup site with ads. If you like what you see with free website builders, you can use a premium, ad-free site. Prices fall within industry standards with the $ 13-a-month “Combo” plan – which covers a wide range of personal website requirements. If you need an e-commerce website builder for your store, Wix offers an e-commerce website plan for $ 49 per month for your online store. Those prices do not include domain, so you will have to account for them separately. And if you are interested in statistics and statistics, you will need to get a paid Google Analytics program or other third-party tools, as Wix does not have its own.

Although it is a clear favorite among many reviewers, Wix has a few drawbacks. Wix has been one of the few developers with limited data for each of its programs, so if you want to upload endless photos and videos, or expect more than 5,000 visitors a month to your site, be sure to do some math before choosing to edit.

Also, the freedom of the editor and the list of options can be difficult for people who do not have the time or inclination to make many small decisions and the flexibility of web design means that you will need more information about format and structure, unlike highly organized or limited editors


strikes us like a cool high school kid – bright and lame on top but lacking something underneath. We found it to be between Wix and Weebly in ease of use, although it received excellent marks from reviewers for design quality. When we think it can really shine it is because small to medium-sized businesses are looking for a well-designed page and room for e-commerce growth at low transaction costs.

The Squarespace editor is not as accurate as Wix and Weebly, which requires a little work to get. It has the right amount of add-ons, website templates, and tools, and a global style editor and solid image editing are helpful. Responsive website editor means that your site will always look good on a mobile device, but you will not be able to make mobile-specific edits like Wix or Duda. We also received high marks for useful and responsive customer support, which should make the minds of business owners more relaxed.

Squarespace starts with a $ 12-a-month personal plan, which includes unlimited storage, bandwidth, and domain, and offers an $ 18 Business website plan that includes unlimited providers, a Gmail pro account, and the ability to build a -e-commerce. If you are looking for an “Online Store” plan, you can choose between $ 26 and $ 40 a month, the last of which includes a few last-minute touches such as cart shopping and gift cards. It’s important to note that a 26-dollar online plan, while probably a little higher than the e-commerce site’s market level, does not bring any transaction fees. So depending on your sales volume for a given month, that store in our online store can really add up.

All in all, Squarespace’s website is a good analog of what you find and its products: clean, professional, and inviting design, but without the layers of design power or freedom, you get from other developers.


Weebly Airlines is under Wix-related radar with over 50 million websites created, but it offers the best options depending on your needs. If you are looking for a simple and easy-to-use automated website editor, large site (over 25 to 30 pages), unlimited storage, site portability, and cheap but powerful online store capabilities, Weebly plays the wonderful David Goliath of Wix.

The editor is one of the easiest ways to build a website that you can use and the low learning curve still sets the sites that look good. That easy use means that the editor is more limited by the additions and flexibility of the design and has no list of options or customization of the mobile phone you have with a developer like Wix. However, in our experiments, we never came to the conclusion that those challenges were limited. However, for a web designer with high octane, it can come up.

Weebly pricing is similar to competitors like Wix or Squarespace, but its free option is one of the kindest among free website builders, and for just $ 5 a month you can get up and use your domain name (even though there are Weebly ads). Its $ 12 monthly plan will provide you with an ad-free site with analytics and trading capabilities, while the $ 25 program offers you many in-store tools, such as tax and shipping calculators, asset management, and discounts.

Weebly is a great option for those who may be more limited in their investment time and its marketing options outperform competitors like Wix and Squarespace. For those who are aware of a commitment to a website builder know that you will not be able to pick it up and go later, Weebly also offers the ability to download site files so you can migrate to another manager, which is rare for site builder.

Learn more: How to register a domain name


Duda is a small player compared to the other builders above with around 15 million websites and is focused on a specific market segment: designers and design agencies. It caters to individuals and groups that make up multiple sites, but with a powerful and easy-to-use component and multiple separate offerings, it turns out to be a great option for anyone looking to build an online presence.

Duda Builder has many distinctive features, including mobile site customization, detailed data analytics (e.g. advanced metrics like form submission, page time, and bounce rate), and user customization so you can easily display specific messages or offers to users during the day, location their or their browsing history. It is also known for its multilingual support and a free e-commerce extension that allows you to sell up to 10 products.

Duda’s prices are slightly higher than its main competitors like Wix and Weebly, starting at $ 14 a month on a basic plan. For $ 22, you can add up to four editors to your site (instead of the one with Basic), access advanced analytics, and start using Duda as a white label/custom builder, one of Duda’s marketing points. Its “Agency” program for $ 74 a month is aimed at web designers who build multiple customer pages and include eight websites and the ability to download site files for convenience.

Duda is less expensive but fills in some of the gaps that major players have, such as math, multilingual skills, and better customization and mobile customization.

Learn more: Domain names 101


GoDaddy is best known for its custom domain names and web hosting services, so it makes sense that it also offers website building software. The name is full of words – “Websites + and marketing” – but it is the same template experience as the other options on this list, designed to a fundamental site ready for action in under 60 minutes.

The free tier includes features such as email and social media marketing, PayPal payments, and an SSL certificate. The $ 10 monthly plan is a solid foundation; $ 15 adds SEO tool; $ 20 gets extended support and its $ 25-month Ecommerce program is powered by an online store, including an attractive product list and shipping options for your e-commerce store.

Unless GoDaddy is better known as a domain seller, the domain is not included in those prices – you will need to add them separately. But overall, GoDaddy’s current website builder is a good step away from its now-established GoCentral product. Similarly, by switching to the free category, there is no longer a 30-day time calculator in your experience, so you can take your time kicking the tires to see if GoDaddy is ready for you.


When most people talk about WordPress, they usually refer to the free open-source software available through That has great potential, but it takes time to learn and still requires you to find a website manager and a domain name. If you are interested in navigating’s advanced route, we recommend that you refer to a tutorial or guide like the one you can find at WPBeginner or WebToolTester to learn how it works. website builder is another thing. It is similar to the other builders listed above and is mainly intended for bloggers and writers. The WordPress website editor is limited compared to other services, but it is easy to set up and has everything you need for blogging. We should also be aware that it is not the right thing to pull and pull a website built like Wix or Weebly.

Its cheap starts at $ 5 a month to remove WordPress ads and gives you 6GB of storage. From there it goes for $ 8 for 13GB of storage and online marketing capabilities, and finally, a $ 25 option that allows you to use custom WordPress theme options and extensions. The $ 8 option seems to be a great deal if you set up a blog and are thinking of making money at some point.

All in all, WordPress caters to bloggers who do not want or need to spend a lot of time building a website but feel very limited in some usage cases. That said, anyone looking for powerful CMS (content management methods) with power should consider Joomla and Drupal. Both are obviously not easier to use than WordPress, but they do offer a lot of customization options. At least one CNET editor also heard that Drupal and Joomla also donated faster page loading speeds.


If Wix is ​​a clear favorite of many website building needs, Shopify fills that role in the e-commerce store. The platform provides an easy and easy-to-use way to find an e-commerce website store and operate online, and we support business owners throughout the process with their e-commerce tools. Shopify is a safe place to start many “tailers”, even though it’s similar to Wix, that doesn’t mean it’s suitable for all situations.

Like other commercial-focused builders, Shopify’s platform is intended for your product information and sales details. Fortunately for those who do not have much experience in setting up sales work, Shopify’s process ensures that you will not miss an important step as it guides you to inventory, customer details, and tax and shipping prices. And if you still have a question, Shopify offers 24-7 phone and chat support and an online community forum.

Given that its user base is well defined, Shopify does not offer many system options, and its prices fall beyond the market average. The “Basic Shopify” program is $ 29 a month and covers most of the basic needs of an online store, while the $ 79-month plan offers gift cards and multiple employee accounts. In our opinion, it was difficult to estimate the $ 50 exit from basic to regular, but if you look at the reduced transaction costs and shipping discounts, it might make sense. If you do a great job, and they offer a $ 299-month plan.


the biggest answer is probably its price model. If you want to support, guidance, and a builder who will take care of a lot of technical details, the extra cost is worth it. And many of the apps available are attractive, but they can also add if you use the more expensive ones. If after considering the various aspects of e-commerce you are on the phone, we recommend that you calculate the total cost of additions and transaction costs according to your sales, and compare with competitors such as BigCommerce, which offers a variety of products and combinations and low prices.


BigCommerce lives up to its name – it’s much better for medium-sized stores and bigwigs who can make money with the lack of additional transaction fees and unlimited product diversity. A store site builder may not be as easy to use as Shopify’s, but the time you spend getting used to it can save you a lot of money on the road.

The editor has many features and flexibility when setting up, but like Wix, that can put pressure on newcomers. If you have little experience, however, those features and tools – such as product variations and tax rates – will probably help you as you grow older.

BigCommerce pricing estimates are similar to Shopify’s at $ 29 (Standard), $ 79 (Plus), and $ 249 (Pro), but what you get at each level varies. Even the $ 29 low-cost BigCommerce program offers its clients unlimited users, unlimited bandwidth and storage, unlimited products, and no extra purchases. You can link your e-commerce site with eBay, Google Shopping, and Amazon. When the price gets a little cheaper than the sales limit: The standard plan only supports annual sales of less than $ 50,000, while Plus supports up to $ 150,000 and Pro up to $ 400,000. So basically you save a lot of money on transaction fees when you sell more, but if you have enough sales, you should move on to the next plan.

Like all online store builders, it is best to make a few calculations based on your expected product list and sales. There are no transaction fees – they have a PayPal discount agreement where you can save an extra 0.5% to 1% – it strikes us as a major contractor depending on your size, so if you are very active, use the 15-day trial and give BigCommerce a shot.

How to choose the best website builder


Given the wealth of options and the fact that many website builders do not allow you to take over and move on over time, it is important to put conflict into a clear idea of ​​what you need. By starting with your priorities and direction, it will be easier to find the best website builder game and avoid consumer regrets down the road.

Depending on the price, most manufacturers offer three different price levels, each with different features. This can make comparing services difficult, as it does not make it easy to order apple-to-apple, but that is the main reason why we have made this guide work!

Generally, you can get a great website built for about $ 8 to $ 10 per month for a year subscription. Most e-commerce plans range from $ 20 to $ 25 per month, and if you need a business style plan with multiple organizers and VIP level support, prices can go up to $ 300 per month with a premium plan.

Storage and bandwidth are usually unlimited, but there are exceptions such as Wix, which measures its final capacity depending on the plan. And its very low-end plan has the right price (3GB of storage and enough bandwidth to support up to about 5,000 visitors per month).

After all the great questions like price and storage, finding the best website builder all comes down to what you want. Below are some guiding questions to help make sure you’re ready to shop like a professional and find the best website builder for your needs.


Your first step should be to determine the ultimate goal of your web presence. Do you want to sell the product? Attract potential buyers with your services? Create a portfolio page?

By starting out by creating your own raison d’etre, you will be able to prioritize the tools, plugins, and skills you want in your builder and not pull the track with a nice addition that doesn’t really help you achieve your goal. If you are particularly interested in retail sales, start by looking at e-commerce experts, such as Shopify and BigCommerce. If you are a photographer or web designer looking for a great website or portfolio website, Wix and S Squarespace are great places to start. Wix can break the Squarespace if you want more control over the build, while Squarespace can be better if you just want a stylish framework for your work.

If you are looking for something easy to use, Weebly and GoDaddy both offer precise builders, Weebly offers many features and design finesse, while GoDaddy is very simple and very limited. If you set up a site or store and want to introduce customizations to users or have something specific in mind for the mobile version of your site, Duda provides the most customizable capabilities. And if you are a voice maker who is not bothered by design decisions and dear editors, WordPress can help you find your blog and provide great ways to reach your readers.

How long would you like to put resources into building your site?

This obviously will vary depending on many factors, not the least of which is how clear the design idea you have and that you have experience building a website. That being said, each site builder has advantages and disadvantages when it comes to the level of usability or ease of use based on features, flexibility, and precise layout of the editorial display. On the other side of the spectrum, you have a Wix-like builder, which is very easy to use but also perfect – a large number of options and tools make it difficult to hit the site quickly. On the other hand, you have a builder like WordPress or GoDaddy, each of which does not give you a ton of options when building your pages.

Most people will want to devote enough time to their site to achieve its goal of representing you online in a positive light, so we encourage you to take the time to read your editor and use the many options available.

Wix provides great site editing tools.


This goes hand in hand with the investment of time because when you have great control over yourself, you have to choose more. There are builders like Squarespace that have a solid structure, but they still let you customize fonts, colors, and content, and on the other side of the screen you have a site like Wix, which allows you to place items anywhere on your site (at your own risk!), Or Duda, allowing you to customize mobile experience or create a custom user experience based on browsing history.

What is your location?

Some editors are more targeted at larger site layouts (40-plus pages) than others, so it’s important to know that you’ll have a ton of pages and categories, whether it’s in a large digital business card space or a good job. portfolio.

The number of roaming levels, for example (which you can think of as file folders (or Getting Started): the page within the index within another directory will represent three roaming levels), can be considered important. Most pages may use two levels – categories and pages within each category, but online stores and other types of sites may require more. Weebly and BigCommerce are probably the best examples of developers supporting great site architecture, while Squarespace and Wix limit you to two levels of navigation.


Every developer we researched has an e-commerce option available, but that doesn’t mean everyone is ready to do the job. A site like WordPress is not what you want if your plan is to sell products online, while a site like Shopify or BigCommerce is very focused on online marketing and has many e-commerce features. If you just want to have a clean and easy-to-use online store, one of the most dedicated e-commerce developers is very sensible, but if it is more than a helpful service or just fun to have, you can go with a builder who feels better and sign up for his e-commerce option. There are also manufacturers like Duda, which allow you to sell up to 10 free products using another program.

Many website builders support Square’s payment solutions.


Transaction fees: While we are not small business owners, we love statistics and this flexibility has affected us as very important. If you sell products for $ 10,000 a month at a 3% processing rate, you are spending more than $ 300 a month. If you pay your webmaster an additional 1% to 3%, that is another $ 100 to $ 300. Those numbers greatly cover the monthly rate you pay and add more if you sell more. So before choosing a builder, make sure you read a good print about transaction fees.

Most builders do not charge more than the Square or Paypal rate (usually 3%), but some do pay. Buy extra costs if you do not use Shopify Payments, but if you use its services, you can earn less than 3%. Then there are sites like BigCommerce, which do not charge a lot of money and have a PayPal discount but have limitations on each plan.

We know you’re a smart and smart business owner who looks at books, but we thought it would still help to remind you: do the math before you sign up.

How much do you want to be a host?

As mentioned above, many builders lock you in for their hosting service, but not all. If you are afraid of making a commitment or think you may want to change as your business or services change, go with a service like Weebly or Duda that lets you download your website files for easy use on another administrator.

Another great feature here is the free trial period. The sector rate is approximately 14 days, but some go up to a month, and some do not have a trial period but will refund you within 30 days if you are not happy.

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